Cheers, Where do Brands Stack up within the Alcoholic Spirits Category?

As consumer needs and behaviors evolve quickly, brands need a sense of future relevance and vitality. In this presentation we will look at a recent brand health study we conducted among Bacardi, Smirnoff, Jack Daniel’s, and more. See where spirit brands stack up within the category.

During the presentation you’ll learn;

• Where 11 alcoholic spirits stack up against each other from a recent case study
• Why it's critical for brands to create a strong sense of future relevance and vitality that goes beyond traditional brand equity
• View brand health more holistically to leverage the data for future success
• How to measure the relative strength of your brand vs competitors