About this event
As consumer needs and behaviors evolve quickly, brands need a sense of future relevance and vitality. In this presentation we will look at a recent brand health study we conducted among Bacardi, Smirnoff, Jack Daniel’s, and more. See where spirit brands stack up within the category.
During the presentation you’ll learn;
- Where 11 alcoholic spirits stack up against each other from a recent case study
- Why it's critical for brands to create a strong sense of future relevance and vitality that goes beyond traditional brand equity
- View brand health more holistically to leverage the data for future success
- How to measure the relative strength of your brand vs competitors
