How the Google Ad Grant Supports Every Team at Your Nonprofit

Different teams. Different goals. One shared Google Ad Grant.

This session breaks down how nonprofits can structure search campaigns to support leadership, marketing, programs, and development at the same time. That matters because search plays a role at every stage of how people discover, engage with, and support your mission. We’ll cover practical ways to organize campaigns and measure results so impact is visible across teams, not siloed in one dashboard. Join the conversation and learn how to make the Ad Grant work for everyone involved.

📆 Register now! Limited spots available. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

What we'll discuss:

• How your Google Ad Grant can support multiple teams and goals
• Structuring search campaigns so visibility, engagement, and conversions can coexist
• What each team needs from the Ad Grant and how to speak their language
• Measuring impact in ways different teams actually care about
• What a healthy, well-aligned Ad Grant looks like in practice

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.