How the Google Ad Grant Supports Every Team at Your Nonprofit

Different teams. Different goals. One shared Google Ad Grant.

Each team looks at success through a different lens. Leadership looks at growth and reach. Marketing focuses on performance. Programs prioritize impact. Development cares about outcomes that support fundraising and engagement.

The Google Ad Grant touches all of these areas, but it’s often viewed through a single lens. When that happens, its value can feel unclear or disconnected across teams. This session breaks down how nonprofits can structure search campaigns and measure results in ways that make the Ad Grant’s value visible across the organization. The goal is shared understanding, clearer alignment, and a smoother path to using the Grant well.

📆 Register now! Limited spots available. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

What we'll discuss:

• How the Google Ad Grant supports different teams and priorities
• Structuring search campaigns so visibility, engagement, and conversions can coexist
• What each team looks for when evaluating success
• Measuring impact in ways different teams actually care about
• What a healthy, well-aligned Ad Grant looks like in practice

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.