About this event
In 2022, the U.S. supplement demand for heart health (32%) supplements increased substantially in comparison to 2020. A third of worldwide consumers have taken heart health supplements as an action to improve their health in 2021 (Innova Health & Nutrition Survey 2021).
Fytexia’s mission is to reduce risk factors for non-communicable diseases and mild infections by offering innovative nutraceutical ingredients from our scientific research and inspired by recognized public health food practices. Knowing that an estimated 80% of premature deaths from cardiovascular disease are preventable, Rosiom® is in first place to contribute to reduce the risk factor of cardiovascular diseases.
In this webinar, recent science on cardiometabolic health will be displayed to present a novel prebiotic fiber stimulating the production of short chain fatty acids to address heart health. Join this 30-min session to discover:
- How consumer needs are evolving to a preventive supplement consumption
- Rosiom®, a novel prebiotic fiber with a new clinical study published on cardiometabolic health
- How to market this mycelium-based prebiotic in heart health products
in this session, R&D teams and marketers are welcome, to catch the challenge of heart health segment and build interesting discussion on a Q&A shared session.
Hosted by
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Team member
Sophie Loisel Business Unit Director, Botanicals @ FYTEXIAT
Dietitian with an MSc degree in food sciences, Sophie Loisel joined Fytexia in 2011 after starting her career promoting natural ingredients in the US market. Sophie has a 15 years experience in business development, communication, and partnerships around dietary supplements.
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Team member
Laure Nogier Marketing Operations Manager @ FYTEXIAT
Dietitian with an MSc degree in food sciences and nutrition, Laure Nogier manages Marketing & Communication projects at Fytexia to provide our customers with valuable contents, market insights and turnkey solutions for successful products.
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Team member
Julien Cases Director of innovation and scientific affairs @ FYTEXIAT
PhD in Human Nutrition, Dr. Cases acquired expertise on the biological benefits of polyphenols. After over 15 years leading clinical research programs, Julien Cases joined Fytexia and now manages innovation and new solutions development.
FYTEXIA
Life sciences, active nutrients & scientific support.Fytexia is an expert life science company developing scientifically-supported active nutrients for dietary supplements.
