About this event
Join us on January 14, 2021, when the Sports Zone - A CES Partner Program, Presented by Octagon, goes virtual. The industry’s most progressive leaders are joining Sports Innovation Lab for a day of provocative discussion around the power of data and the future of the fan experience.
AGENDA
11 - 11: 15 AM ET - Outlook 2021 - 2020 changed sports forever, and 2021 will see a resurgence of sport and fervor from fans like never before. Sports Innovation Lab CEO and 4X Olympic Medalist Angela Ruggiero, and Sports Innovation Lab President Josh Walker will present the top 5 trends that will impact the future of sports in 2021, and reveal how data isn’t just taking center stage, it’s running the whole show.
11:15 - 11:30 AM ET - The Future, In Your Hands - Produced in partnership with FIFA, the latest Sports Innovation Lab report outlines what innovation to expect in the next decade at sports mega-events like the FIFA World Cup, and why the smartphone is still the most groundbreaking technology of our lifetime. Hear from key personnel at FIFA and Sports Innovation Lab about the essential new report.
11:30 AM - 12 PM ET - The World’s Most Innovative Sports Teams Revealed - Sports Innovation Lab will reveal the first-ever industry ranking identifying the world’s most innovative sports teams. During this session, we'll be joined by three organizations that top the list to discover how they’ve built future-forward teams that didn’t just survive 2020 but are primed for building breakthrough fan experiences in the years to come.
12 - 12:30 PM ET - Why The National Women’s Soccer League CRUSHED other Pro Sports Leagues on Social Media During COVID - A recent study by Zoomph revealed the National Women’s Soccer League had engagement levels far higher than any other pro sports league during October 2020. We’re not surprised, and we’re sitting down to discuss the power of women’s sports on social media, and the role of data in these successful properties’ organizations.
12:30 - 1:00 PM ET Session 5: Building a Bridge Between Startups & Properties - With every ticket purchased, game streamed, bet placed, and jersey ordered a fan data footprint is created. A wave of startups has emerged that help teams, properties, and brands harness this data, creating more personal and meaningful fan relationships. Join experts in the industry for a panel discussion on how their organization is finding the right startup partnerships, the importance of external innovation, and what NOT to do in order to break into their respective organizations.
1:00 - 1:30 PM ET Session 4: Betting Business Opportunities and How Various Stakeholders Are Getting In On The Game - American sportsbooks recorded their highest monthly handle and second-highest monthly revenue total this past August, according to an American Gaming Association report. The eye-popping numbers reaffirmed sports betting’s momentum in the roughly 30 months since it’s been allowed to expand nationwide. Join experts in the industry as they touch on the state of sports betting and learn how various stakeholders are getting involved.
1:30 - 2:00 PM ET Sports Media: A Pandemic Perspective - Sports Media Rights experts and league executives gather to discuss the impact the Pandemic has had on their businesses and the greater sports media marketplace. What changes had to be made? What adjustments will stick around after the Pandemic ends? And what is the future of sports media as fans evolve? We will get to these topics and more with the executives shaping the future of sports.
We empower sports brands to create breakthrough fan experiences through technology. https://t.co/fhEM0aojoo