About this event
As B2B buyers increasingly begin their research with AI platforms, the role of trade media in today’s buying journey is being questioned.
In this session, we’ll explore how large language models (LLMs) form their answers, where industry sources come into play and what this shift is reshaping how B2B brands are discovered and understood.
Join BDB’s Carmen Soggia and Emma Simms, in this 60-minute session in which they’ll explore:
- How LLMs source and prioritise information when generating answers
- Why repeated presence across trusted industry sources strengthens credibility
- The evolving role of trade media in shaping how brands and innovations are understood
- What B2B marketers should consider when evaluating trade media activity today
Book your place today for a practical discussion on how credibility signals are formed in an AI-supported buying journey and what this means for your B2B marketing strategy.
BDB Global
Achieve moreBDB is the B2B marketing agency for global brands in the ingredients, pharma and advanced materials industries.
We plan and deliver integrated campaigns that turn complex challenges into commercial opportunities — combining technical expertise with strategic, creative thinking.
