About this event
Generative AI is changing how B2B buyers search, research and make decisions — often without clicking through to a single website.
In this 60-minute webinar, we’ll explore how this shift is reshaping digital discovery, why traditional SEO is no longer enough and what you can do to keep your B2B brand visible.
We’ll unpack the rise of Generative Engine Optimisation (GEO) and share practical steps to help your brand show up in AI-generated responses across platforms like ChatGPT, Perplexity and Google’s AI Overviews.
Expect strategic insight, actionable guidance and a live Q&A with our team of experts.
BDB is the B2B marketing agency for global brands in the ingredients, pharma and advanced materials industries.
We plan and deliver integrated campaigns that turn complex challenges into commercial opportunities — combining technical expertise with strategic, creative thinking.