How to Build Your First Google Ad Grant Campaign

Are you approved for the Google Ad Grant but not sure how to get your first campaign live?

We’ll walk through how to go from a blank account to a structured campaign with the right keywords, ads, and landing pages.

Most nonprofits never get past setup, which means the grant just sits there unused.

We’ll help you get something live and working. Join us and get your first campaign off the ground.

What we'll discuss:

✅ How to go from a blank account to your first live campaign

✅ How to choose keywords people are searching for

✅ How to structure your campaigns and ad groups

✅ How to write ads and match them to the right landing pages

✅ What to check before launch and in your first few days live 

📆 Register now to save your spot. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

Connect on LinkedIn

Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.