About this event
#Learnfromthebest: Nike on its way to 50% direct sales
Welcome to our #Learnfromthebest series: An original series created by WITH to decipher the most iconic brand success factors. In each episode, we will take you through the winning ingredients behind a successful brand in less than 30 minutes, sharing with you the key learnings from brands to apply to your strategy in the future.
Our first episode is about Nike & its winning distribution choices. In 2020, Nike launched a program called the “Consumer Direct Offense”, and since then its initiatives to drive D2C sales have multiplied. Currently, Nike is making 38% sales on D2C and is targeting to reach 50% by 2023.
In this webinar, we will review Nike’s success story via different perspectives, including vision, distribution, technologies & O2O, etc., to explore how brands can leverage these key learnings & apply them to their brands. Join us for the webinar and discover more E-commerce opportunities for your brand with our special guest Thierry Peuchot, former Nike top executive!
Agenda
I. Nike success story overview - Key learnings for all (vision, distribution, technologies & O2O)
II. How to apply Nike's successes to your business from category captain to challenger
III. Discussion with a former Nike Strategist: Thierry Peuchot
Register now to find out more!
Hosted by
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Team member
Branislav Peric Directeur Général @ WITHT
23 years, digital marketing all the way, in various positions & roles in agencies, consultancies and former CDO of L’Oréal Travel Retail. Been in most roles: content, social, mobile, e-commerce and data. Branislav is the founder of WITH and embodies the vision for the group’s development.
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Guest speaker
Thierry Peuchot Chief Consumer Officer @ Original BuffG
With over 20 years in Marketing positions working mainly for apparel brands, Thierry has a 360° view on building brand campaigns and helping brands with their digital marketing and acceleration strategies. If he could summarize his 7 years at Nike, he would say, “Be Ready”.
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Guest speaker
Éloïse Laffont Client Partner @ WITH ParisG
With over 4 years of experience working for local and global beauty brands and 2 years as a consultant at WITH, Eloïse has supported brands in building and improving from E-commerce to social commerce strategies throughout their consumer journey.
WITH PARIS
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In a digitalized world, we are the dots to unlock the potential of new marketing realities and facilitate their implementation.
