About this event
The State of Craft is a bi-weekly live conversation discussing the state of the legal craft cannabis industry presented by CertiCraft
It’s tough being in the legal cannabis market. Thankfully, regulators have promised several exciting policy changes expected to have a big impact on everyone from growers to budtenders. A lot of attention has been drawn to the upcoming Direct Delivery and Farm-gate programs. But will these changes really make a difference for the craft cannabis industry?
That's why we are overjoyed to host a panel of three cannabis retail and distribution experts to discuss real impact these programs will have on the craft cannabis landscape. Janeen Davis of Joint Venture Craft Cannabis, Colin Bambury of THC Canada, and Sydney Hayes of The Green Pineapple take the stage for Episode 19 of the State of Craft. This roundtable discussion will explore current trends and take a deep dive into BC's upcoming Direct Delivery program and its impact on the cannabis retail experience.
Though the Direct Delivery program has the potential to substantially improve the supply chain for craft producers, many small scale producers in BC are really concerned about how the BC LDB has approached the implementation of the Direct Delivery program. Is there truly cause for concern or should we have faith in the program? Our guests will discuss what they think about the program and the extent to which it will make things more viable for the craft industry.
Get the answers to your pressing questions and more on the State of Craft!
For Episode 19, CertiCraft presents:
Janeen Davis, National Sales Director for Joint Venture Craft Cannabis
Janeen Davis has extensive corporate and startup experience in a number of high volume, regulated industries such as tobacco, construction and greenhouse produce. In addition to her extensive resume, she also has over 20 years of cannabis industry experience. From October 2018 Janeen has focused primarily on transitioning legacy market growers in the legal space and providing them with go-to-market strategies, becoming an essential resource to the BC Cannabis industry. Janeen is also an accomplished brand builder, having launched the brands BC Black, Bud Coast, Pistol and Paris and High Maintenance. She currently works as National Director of Sales at Joint Venture Craft Cannabis with a legacy sales team dedicated to bringing exceptional craft product into the regulated market.
Colin Bambury, Head of Marketing for THC Canada
Having founded ADCANN, the leading educational resource for cannabis marketing, and having worked in key marketing roles in both the legacy and regulated markets, Colin Bambury is known as one of the top cannabis marketers in the country. Colin started, operated and grew social media channels, influencer campaigns, and email marketing programs for legacy brands such as Weedmaps and regulated brands such as 7ACRES and Khalifa Kush. He is currently a budtender and head of marketing at THC Canada, one of the busiest cannabis retailers in the country, located in South Vancouver. THC Canada was named "Canada's first independent cannabis destination" by Forbes in 2020.
Sydney Hayes, Regional Retail Manager for The Green Pineapple
Sydney Hayes manages retail and social media operations out of Trail, BC, the traditional territorial land of the Sinixt peoples. Currently operating two stores under the Green Pineapple umbrella, the organization has more locations on the way. Cannabis sales in a rural setting presents some unique challenges and Sydney is well versed in the nuances of working in small towns. From starting her cannabis career in her home town of Kelowna at its first legal cannabis store to managing a chain of retail locations in the Kootenays, she has pretty much seen it all.
In 2019, Sydney was voted as the top bud tender in Leafly’s Canadian Readers Choice Awards. Her passion for cannabis and helping people always shines through her exceptional of customer service.
When not at work, you can find her snowboarding up at Red in the winter, or biking and swimming in the river during the summer. Sydney enjoys using cannabis to enhance her experiences and adventures and loves sharing her passion with her customers.
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What is The State of Craft?
The State of Craft is a webinar series focused on the legal craft cannabis industry.
The rollout of cannabis legalization in Canada has been full of ups and downs. The craft cannabis industry in particular has been immensely affected by a myriad of challenges and missteps in the years following the Cannabis Act and Cannabis Regulations.
In The State of Craft, Sami Majadla, CEO of CertiCraft, facilitates conversations with leaders in the legal craft cannabis industry to explore what is going well and what is going not-so-well. We'll discuss what can realistically be changed at different levels of government and industry alike to address major issues the craft cannabis sector is facing, and hopefully inspire stimulating ideas of all sorts. Every episode will end with a 15 min live Q&A with our audience.
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What is CertiCraft?
CertiCraft is a compliance software system that helps small-to-medium licensed cannabis producers stay on top of their regulatory requirements. The platform has a focus on ease of use, minimal training time (<15 mins), and incredible time savings. Find out more at certicraft.com.
CertiCraft
They made it hard. We make it easy.CertiCraft is on a mission to help craft cannabis producers transition into and thrive within the new regulated market. Our flagship product is a simple compliance platform.
