About this event
The B2B market is evolving rapidly – but getting far less attention than consumer marketing. AMA New York is responding with a webinar on “The Future of B2B Marketing".
Based on a survey of 411 B2B buyers across all major sectors, we will explore changes in:
- Who are the B2B purchasers
- How they buy
- Their media habits
- B2B attitudes to marketing technology
- Brand purpose and its impact on B2B buying
If you have any questions, please email webinars@amanewyork.org.
Hosted by
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Guest speaker
Michelle Chiantera President & CMO @ AMA New York & CMO of CorelG
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Guest speaker
Craig Charney Research Chair & CEO & author of the survey @ AMA New York & Charney ResearchG
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Guest speaker
Alan Hart Senior Manager @ Deloitte ConsultingAH G
Alan Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. At Deloitte, Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies - all but one being B2B.
Greenbook
The Future of InsightsGreenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
