A Simple Framework to Evaluate Your Ad Grant Performance

Ever look at your Ad Grant account and think… how do I actually know if this is working?

Evaluating your Ad Grant performance shouldn’t feel like decoding a dashboard. But for many nonprofits, it does. The challenge isn’t the lack of data, it’s knowing which signals actually matter. This 30-minute session introduces a simple framework to help you focus on the metrics that reflect real performance, not just activity. 

Join us to simplify how you assess performance and take more confident next steps.

What we'll discuss:

• How to separate activity from real performance
• How to evaluate if your traffic reflects real intent, not just volume
• What defines success beyond the click and how to spot meaningful conversions
• A simple way to assess traffic, relevance, and conversion to find where things break
• How to turn your evaluation into clear next steps: what to fix, pause, or double down on

📆 Register now to save your spot. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

Connect on LinkedIn

Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.