How To Leverage Google's New PMax Features

Advertisers have asked, and Google has delivered. Google is rolling out several new features to give advertisers more control and visibility into their PMax campaigns.

You’ll be able to see which placements your ads are shown on and the search terms that triggered them. Additional controls include device-level targeting, campaign-level negative keywords, and demographic exclusions to name a few.

We’ll discuss how you can get the most out of the new PMax features and their impact on performance from our early Beta tests.

What you will learn on the webinar:

• How to get the most out of Google’s new PMax features
• Best practice setup for optimising your PMax campaigns in 2025
• The real-world impact of the new features from the Beta tests we’ve run

Join the conversation:

We will use polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.

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