About this event
The way we conduct business and act as consumers has changed drastically in the last few weeks, ever since measures were introduced to curb the spread of Coronavirus.
China, the first country affected by the crisis, is leading the way out of it with early indications of containment, new protocols, and the resumption of economic activity. Chinese companies used to operate in fast-growing markets led by digital disruption and rapidly evolving consumer demands, chose to turn this pandemic paralysis into a chance for change.
In this webinar, we will identify major cross-sector innovations, main players and trends that were accelerated during Covid-19 and adopted for the long run. As China plays a major role in defining the next new normal for a post pandemic world, it is time we challenge every assumption we held in the past.
Webinar agenda
I. Context: Pandemic paralysis & the era of social distancing - 03'20
II. At-home empires: Reaching the confined & evolving consumers - 8'50
a. All is LIVable - 9'35
b. Power of Private Traffic - 20'11
c. Evolving brand storytelling - 30'30
d. Omnichannel retail - 38'47
III. Impact: Long lasting disruptions or short term adaptations? - 46'33
Watch our on-demand replay to find out more!
WITH is a digital partner of a new kind based in Paris & Madrid.
In a digitalized world, we are the dots to unlock the potential of new marketing realities and facilitate their implementation.