AppTweak invites you to their event

Lessons we've learned optimizing Apple Search Ads campaigns with our data science team

Tuesday, February 25th 2025 - 3:00 PM (GMT) -

The event is over. See you in the next one.

About this event

Since the launch of AppTweak's Search Ads Manager last year, our App Growth Consultants have been working very closely with our data scientists auditing and optimizing Apple Search Ads campaigns for mobile leaders.

Join us as they share their main observations, learnings and tips!

✍️ Here's what you'll learn:

  • Account Structure Best Practices: Discover how to structure your account for maximum effectiveness, including campaign types and ad inventory recommendations.
  • Discovery Campaigns: Understand the benefits of discovery campaigns and learn how to leverage Search Match, broad match, and AI-powered exact match discovery campaigns.
  • Campaign Optimization: Find out how to optimize your bids, budget, and impression share for optimal performance. Explore AppTweak's favorite automation rules to streamline your workflow.
  • Brand Defense Optimization: Learn how to protect your brand and deter competitors from bidding on your brand terms.
  • Scaling and New Markets: Identify new markets to target and learn how to leverage custom product pages for higher conversion rates and better ROAS.


🗓️ Tuesday, February 25, 2025

⏰ 4 PM CET | 10 AM EST

📹 Can't join on the day? Sign up and we'll send you the replay.


Don't miss out on the opportunity to connect with Simon and our data science team!

Hosted by

  • Guest speaker
    G
    Simon Thillay Head of ASO @ AppTweak

  • Guest speaker
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    Lucas Weinberg Data Scientist @ AppTweak

  • Guest speaker
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    Benoit Deslandes Senior Data Scientist @ AppTweak