About this event
Missed our INBOUND session or want to go deeper? Join Navah and Max for a tactical recap—and an exclusive follow-up—on how privacy can power profit. We’ll revisit key takeaways from their INBOUND talk “Unlock Profit With Privacy: Marketing Strategies That Work,” then dig into advanced strategies: implementing Consent Mode at scale, refining Customer Match with consented data, and building full-funnel flows that respect privacy and drive results. More insight, more real talk, and more ways to make compliance your competitive edge.
You’ll walk away with:
- Practical tactics for using Consent Mode without losing conversions
- Real-world examples of privacy-first Customer Match in action
- A clear roadmap to turn compliance into measurable performance gains
Speakers
Navah Hopkins, Product Liaison @ Microsoft Advertising
Navah Hopkins is a 17-year veteran of the digital marketing industry. She frequently contributes to industry publications, speaks internationally, and serves as a founding board member of the Paid Search Association.
Max Lucas, Senior Consultant and Managing Director @ DWC CONSULT
As a Senior Consultant at DWC, Max helps companies implement, optimize, and maintain Usercentrics CMP and web analytics software. DWC is an agency focused on consent and data management, particularly around Usercentrics CMP and modern measurement technologies.
Usercentrics
Usercentrics is a leading Consent Management Platform (CMP) that empowers companies to obtain, manage, and document user consent for full privacy compliance and trust-building.
