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Build It with Klaviyo - Building Your Cyber Weekend Segments

About this event

Build It with Klaviyo is a 30 minute interactive offering where you’ll work side by side with a Customer Education Specialist to set a new feature live in your account.

During this session, we’ll identify the most important audiences to target during Black Friday / Cyber Monday (BFCM) using segments. Whether this is your first BFCM or your fifth, we’ll create relevant audiences for maximum ROI and performance this holiday season.

In this session, we’ll build:

  • Segments to send to (and exclude) during BFCM
  • Segments to send to (and exclude) after BFCM

Session requirements:

  • Active Klaviyo Account
  • Transactional Data (i.e., placed order)
  • Engagement Data (i.e., opened email) optional but recommended

By the end of this session, you’ll have built specially curated audiences to communicate your BFCM messaging.

Come with your Klaviyo portal open and know you’re welcome to participate on camera if you would like (though participation is not required).

Hosted by

  • Team member
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    Julie Accardo Customer Education Specialist @ Klaviyo

    I enjoy bringing home new plants, hiking with my dog, Gus, and learning about all of the fun brands that attend our live trainings!

  • Team member
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    Gillian Carlucci Sr. Customer Education Specialist @ Klaviyo

    Coffee and slipper enthusiast who loves seeing (and shouting out) repeat attendees in my trainings!

  • Team member
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    Klaviyo Live Training Team Customer Education @ Klaviyo

    Klaviyo, is the customer platform for email, SMS, and more, that gives online brands direct ownership of their user data and interactions, empowering businesses to grow on their own terms.

  • Team member
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    Chanel Phelps Customer Education Specialist @ Klaviyo

    Working out, sparkling water, and feeling the energy of our attendees are just a few of my favorite things.

Klaviyo Live Training

Grow with Klaviyo

Klaviyo is the customer platform that gives you control over your data and control over your business growth across email, SMS, push notifications, on site experience, and social media.