About this event
Life sciences organizations are entering a period of profound industry change.
Shifting disease risk profiles, operating margin pressure across healthcare systems, and new pharmaceutical access models are forcing companies to rethink how they shape portfolios, prioritize indications, and launch therapies.
At the same time, the volume of intelligence signals continues to grow — from clinical trials and regulatory updates to scientific literature, market research, conference insights, and real-world evidence.
For Competitive and Market Intelligence teams, the challenge is no longer finding information.
It is synthesizing the right signals fast enough to support strategic decisions.
Yet many CI organizations still rely on fragmented workflows:
- intelligence scattered across SharePoint and regional portals
- manual competitor fact packs and pipeline maps
- disconnected syndicated research sources
- AI experiments without governance
In this webinar, we explore how leading life sciences organizations are modernizing Competitive & Market Intelligence to support faster and more confident portfolio and commercialization decisions.
You’ll learn:
- Why intelligence fragmentation is slowing strategic decision-making
- How industry pressures are increasing the importance of CI across R&D and Commercial
- What a modern enterprise competitive & market intelligence platform looks like
- How responsible AI can accelerate insight generation without introducing risk
- How one global life sciences company scaled intelligence access to 15,000 users and achieved measurable productivity gains
If you are responsible for competitive intelligence, market insights, portfolio strategy, or analytics in life sciences, this session will provide a practical framework for evolving CI from a fragmented research function into a strategic decision capability.
Hosted by
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Team member
Sarah Hughes VP of Marketing @ Northern LightT
Sarah Hughes is Vice President of Marketing at Northern Light, leading brand strategy and go-to-market efforts for its competitive intelligence platform, helping enterprise teams turn complex information into clear, actionable insights.
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External speaker
Sheri Larsen Chief Product Officer @ Northern LightSL E
Sheri Larsen converts market opportunity into product momentum, orchestrating engineering, content, and security teams so every release accelerates decision-making. A Northern Light original, she built the firm’s product-management discipline to ensure innovation lands with measurable impact.
Northern Light
The Backbone of Market & Competitive Intelligence—Built for the AI EraFor over two decades, Northern Light has been the trusted partner to the world’s leading enterprises, powering clarity, speed, and confidence in decision-making. Headquartered in Boston, Massachusetts, and privately held, Northern Light serves Fortune 500 organizations across industries.
