Global Consumer Trends: How to Authentically Connect with Your Audience

Social values - they’re one of the most popular marketing trends of 2021 and given their increasing importance amongst consumers and the majority of both Millennials and Gen Z, it’s a trend that’s here to stay.

In fact, according to Toluna’s 2021 Consumer Barometer, 64% of global consumers are more likely to switch to brands that align with their values and believe that these companies are ultimately responsible for driving change in society.

So the question is, what can you do to authentically connect with your socially conscious audience?

Join GreenBook and Cara Edwards, Senior Director of Digital Solutions at Toluna, for a powerful discussion about how to remain relevant with consumers who have changed their lives, work habits, attitudes toward social issues, and expectations from brands as the result of the pandemic.

Throughout the event, Cara will spotlight brands that have successfully adapted to these shifts, companies that are failing to meet the mark, and review trends collected from Toluna’s 2021 consumer report. You’ll also gain tips and strategies that you can begin implementing immediately.

Key Takeaways, We’ll Explore:

• Social Impact and Purchase Intent: What topics are important to today’s consumers, and how each affects purchase intent
• Case Studies: How Consumer Packaged Goods (CPG) and Fast Moving Consumer Goods (FMCG) brands are authentically connecting with today’s conscious consumers
• Marketing Strategies: What role social media plays in demonstrating a brand’s commitment to social issues/values