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About this event
Most festival trends die the week after the awards. The real challenge is knowing which ideas have staying power.
In this session, quantilope CEO Peter Aschmoneit and Associate Director of Tracking Solutions Madita Brandhorst break down five themes actively driving marketing and insights work today, plus what quietly faded and what that means for your 2027 budget. They’ll revisit the biggest takeaways from Cannes Lions and look at which ideas are still showing up months later, from changing expectations around ROI measurement to the evolving role of AI.
The discussion will help marketing and insights leaders separate signal from noise and make more informed decisions about where to focus attention, resources, and budget in 2027. You’ll get a clearer view of which trends are proving durable, which lost momentum, and what both can tell you about where the industry is heading.
What You’ll Learn
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Dr. Peter Aschmoneit is the co-founder and CEO of quantilope. Before quantilope, Peter spent many years as a CMO and marketing director in the CPG industry working for international brands at companies including Unilever, Danone, and Fuchs. He obtained his doctoral degree at the university of St. Gallen in Switzerland.
Madita combines her background in psychology (M.Sc.) with more than a decade of market research expertise to generate deep and strategic insights. She started her career at Ipsos, running traditional brand and ad tracking studies for global brands across various industries including CPG, fashion, media and tech. At quantilope, Madita spearheads the development, implementation and continuous improvement of innovative tracking solutions, fueled by her belief that tracking can be both fun and actionable. Her mission is to transform the way we do tracking by leveraging automation, the latest scientific thinking and a dynamic mix of human and artificial intelligence.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
