Novellas Healthcare invites you to their event

From Chaos to Clarity: How to Build Launch Excellence in Life Sciences

About this event

Launching a new Life Sciences product is never a straight line.

Clinical trials, regulatory hurdles, reimbursement negotiations, patient support and HCP engagement... each step can feel overwhelming.

At Novellas Healthcare, we know that success requires more than great science. It requires the right people, the right insights and the right strategies activated at the right moment.

That’s why we’re inviting you to our exclusive webinar: From Chaos to Clarity: How to Build Launch Excellence in Life Sciences.


What you'll learn:

  • Why so many launches struggle and how to avoid common mistakes.
  • What "launch excellence" really means in today's Life Sciences industry.
  • How recruitment, consultancy and longitudinal patient data create a holistic, impactful approach.
  • 3 Real-World examples of Advisory Boards, PSPs and Phase IV studies that deliver measurable outcomes.


AGENDA:

1. The reality of Life Sciences product launches

Why so many launches feel chaotic: from regulatory hurdles to patient and HCP engagement challenges.


2. Defining launch excellence

What it really means to build clarity, agility, and impact across all phases of a launch.


3. From pre-launch to post-launch: a holistic approach

How recruitment, consultancy, and longitudinal patient data combine to support your teams at every step.


4. Real-world insights

Examples of how Advisory Boards, Patient Support Programs, and Phase IV studies can transform outcomes.


5. Q&A session

Your chance to ask questions and explore how this approach could apply to your next launch.


πŸ“… Practical details

  • Date: 09/10/2025
  • Time: 12:00 - 01:00 PM CET
  • Speakers:
  • Tom Torfs, CEO of Novellas Healthcare
  • Rayan Hamdoun, Marketing Manager of Novellas Healthcare

Hosted by

  • External speaker
    E
    Tom Torfs CEO @ Novellas Healthcare

    Tom Torfs has been leading Novellas Healthcare as CEO since 2018, driving its transformation into an integrated Life Sciences service platform. Under his leadership, Novellas expanded beyond recruitment to combine talent solutions, patient programs, and Phase IV CRO services, positioning the company as an agile and patient-centric partner in the Life Sciences industry (Novellas Healthcare ). With more than 20 years of experience, Tom brings a strategic vision focused on sustainable growth and innovation. He has steered Novellas through key milestones, from building agile staffing models and patient support programs, to implementing real-world data strategies that strengthen market access and go-to-market excellence. Tom Torfs embodies the convergence of operational expertise, innovation, and integrity, with a clear ambition: to make Novellas Healthcare one of the most agile and patient-oriented Life Sciences service providers in Europe.

  • Team member
    T
    Rayan Hamdoun Marketing Manager @ Novellas Healthcare

    Rayan Hamdoun, Marketing Manager at Novellas Healthcare, is a strategic marketing expert in life sciences. He drives innovative go-to-market strategies, enhancing engagement and adoption. Passionate about patient-centric solutions, he helps shape impactful marketing for successful product launches.

Novellas Healthcare

Staffing & Patient Solutions

Novellas Healthcare specializes in providing comprehensive staffing and patient solutions tailored for the life sciences sector, focusing on enhancing career opportunities for professionals while optimizing human capital for organizations through patient engagement and experience.