The Impact of Coronavirus on the CPG Industry

The global COVID-19 pandemic has a major impact on how consumers shop for goods.  As we emerge from quarantine, how have our behaviors changed as access to goods and services has begun to normalize?

Together, ITWP companies Toluna, Harris Interactive and KuRunData have developed an ongoing study to understand the impact of the pandemic on daily lives, including consumers shopping habits and preferences and brand loyalty. The COVID-19 Global Barometer has been tracking trends across 19 markets every two weeks since March.

We’ve designed a webinar to outline key topics in the report that relate to consumers use of fast moving consumer goods and speaks to research trends within the business segment:

• Key areas of spend, and how people have changed and continue to
• Impact on shopping habits and channels used, what behaviors will stay as people can go back to store
• Brand perception, as people have tried challenger brands, have new preferences emerged

As an attendee you’ll better understand key industry trends, and consumer behaviors and what it may mean for your business post quarantine.