B2B Branding is a Waste of Time + Other Myths

At Jan Kelley, we believe brand work is extremely important. We see the power! The results! We’re convinced. 

Alas, not everyone sees the magic of getting clear on their brand values, personalities and value propositions. We’re looking at you, B2B friends.

So, Jeeves invited Shannon Ballard (guest co-host and friend of the show) to get into it. And since we have a vested interest in the topic, we asked non-agency folks to weigh in, too.  

Lisa MacNeil and Scott Dunlop – presidents of Tree of Life Canada and Pyrotek Special Effects, respectively – join us to discuss:

• Why B2B brand work feels fluffy, but isn’t;
• What surprised them about the process;
• How brand values work changed their cultures; and
• How it impacted their bottom lines.

We hope to see you there. 

When? Wed., May 29 @ 1 pm ET

Where? An internet near you.