About this event
The Covid-19 pandemic brought about unprecedented change on a global scale for the automotive industry. These new challenges are being driven by four main influences: technological trends, new regulations, high-speed competition and the shift in customers’ needs and behaviours.
In particular, consumers are now very comfortable with digital channels which will (or already have?) become a permanent feature of many buying cycles, transforming the way brands interact with their customers.
Speakers
Hosted by
Colorado Groupe a pour vocation d'accompagner les entreprises et les grands groupes à imaginer et à mettre en œuvre une expérience client simple, efficace, cohérente sur l’ensemble des canaux et plus en phase avec les attentes en profonde mutation du nouveau client numérique.