About this event
It takes more than a strong idea to create thought leadership that elevates a brands profile. It requires structure, insight and strategy.
This masterclass will show you how to move from ideation to implementation, using a clear framework to develop thought leadership that inspires audiences, earns influence, and drives measurable impact.
In this session, you’ll learn how to:
Our thought leadership masterclass series is designed for senior executives in marketing, content strategy, communications or sales who are ready to start developing a high-impact thought leadership strategy.
HOSTED BY
Sean Kearns
Strategy and Innovation Director
FT Longitude
Sean is responsible for spearheading the growth, quality and relevance of FT Longitude’s products and services. His underlying goal is always the same: to increase the value to clients and their most important audiences by ensuring that every campaign is guided by intelligent planning and creative clarity.
Megan Wright
Content Director and Head of Audio
FT Longitude
Megan brings together a passion for storytelling and global experience in thought leadership to craft meaningful content that resonates. She also utilises her skills in strategy, production and editorial to support the development of a growing portfolio of audio and video content.
FT Longitude
Webinars from FT LongitudeWe harness the power of intelligence with influence to leave a lasting impression on the world of business. With a focus on pioneering thought leadership strategies, we create high-impact campaigns that transform perceptions.
