The Content Marketing Association invites you to their event

Content Breakfast: Measurement

About this event

For this virtual event we’ll be joined by content marketing experts to discuss measurement within our industry. It’s a topic that's spoken about a lot and we'll be asking our panel how content marketing effectiveness can be shown to support the business goals.

We’ll also look at the types of measurement that can determine the success of your strategy for various forms of content: KPIs, Google Analytics, social stats, email stats, conversions, tracking, views, subscribers, CPC, competitor analysis.

Our Virtual Content Breakfast will see each speaker present for 20 minutes, followed by a Q&A where you can put your own questions to the experts. They free for everyone to join – we’d love to see you there!

Event Speakers

Abigail Roberts-Law, iProspect

Measurement principles to power your content performance

Abi has worked in Digital Marketing for almost 7 years in both agency & client-side Content Marketing roles. She now works as a Content Director at iProspect alongside a team of content strategists and Digital PRs to deliver performance and data-driven content marketing activity.

Jo Bell, Three Whiskey

Measuring for success: why keeping it simple when measuring your content works

Jo Bell is Data and Technology Director at Three Whiskey, she heads up our Research, Analytics & Data team and works with some of the brightest talent in the industry to produce insights, inform strategies, and leverage data for clients. She love data, design and how simple visualisations can demonstrate the power of a data point.

Cameron Sharpe, Progressive Content

Strong foundations: The importance of baking the right performance indicators into your contracts

Cameron is the Head of Insight at Progressive Content. An NCTJ qualified journalist, he previously worked for the New Statesman and Press Gazette.

Hosted by

  • Guest speaker
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    Cameron Sharpe Head of Insight @ Progressive Content

  • Guest speaker
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    Abigail Roberts-Law Content Marketing Director @ iProspect

    Abi has worked in Digital Marketing for almost 7 years in both agency & client-side Content Marketing roles. She now works as a Content Director at iProspect alongside a team of content strategists and Digital PRs to deliver performance and data-driven content marketing activity.

  • Guest speaker
    G
    Jo Bell Data and Technology Director @ Three Whiskey

    Jo is Data and Technology Director at Three Whiskey, working with some of the brightest talent in the industry to produce insights, inform strategies, and leverage data for clients. She loves data, design and how simple visualisations can demonstrate the power of a data point.

  • Team member
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    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print