SparkForce invites you to their event
About this event
Some myths sound so polished, they almost pass for strategy. They echo in boardrooms, slip into decks, and quietly shape how teams work even when no one truly buys them.
This live whiteboard is where they get tested. Casper Rouchmann and Anders Buchmann pull at the threads and open up five GTM misconceptions that keep B2B teams looping the same outcomes.
Watch what happens when brand is treated like decoration. See why starting with outbound can point you at the wrong audience. Notice how postponing positioning blurs every decision that follows. We will also look at the risk of treating GTM as a sales project and the trap of pasting the same playbook into every market.
Those five are just the doorway. There are more myths in the room, and we’ll bring them into the light.
Expect clear language, concrete examples, and moments you’ll keep thinking about long after the markers are capped.
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Casper is the founder of SparkForce, a B2B marketing agency that focuses on proper marketing strategies. He has driven the company's growth from a one-man operation to a thriving team. With experience from United Fintech, Trustpilot, and Templafy.
Anders is the VP Commercial at Eupry, driving revenue, GTM, sales and marketing in a rapidly growing €2bn Pharma compliance market. Previously, he led commercial growth at Turis as CRO and at Onomondo as CCO. He loves to build, is driven by impact and growth, and thrives where tech meets transformation.
We don’t do marketing just for the sake of it - we help B2B's grow through customized digital marketing strategies.
