Level Up: Sign Up Form Best Practices

Signup forms are a key part of your customer acquisition funnel. Many factors contribute to the performance of your forms — learn about best practices, tips, and tricks to increase your sign up form conversion rate.

In this course, we'll cover:

• Design: consider using appropriate imagery and fonts so your form appears on-brand.
• Incentives: forms that offer rewards, such as discounts, convert better.
• Targeting: use timing delays, exit intent, location, device, and segment targeting to create unique and personalized experiences for your visitors.
• Context: forms are a part of your larger funnel. The type of audience you drive has a significant impact on your conversion rate.