DemandMore invites you to their event
About this event
Marketers frequently try to maximise profit in Google and Meta ads by segmenting products by margin.
However, according to data by Crealytics, in only 34% of cases do people purchase the product they clicked on.
When you segment by margin, you assume people will buy the product they click on. However, in 66% of cases, they will buy a different product with a different margin, making the strategy redundant.
In this webinar, we will show you how to get accurate profit data for the products purchased back into Google and Meta Ads so you can bid towards and maximise profit.
What you will learn
How to join the conversation:
We will use polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.
Our Partners
Hosted by
I’m the founder of Profitmetrics, a company revolutionizing real-time profitability insights for eCommerce. - Invented POAS (Profit on Ad Spend) - Founded ProfitMetrics based on 16 years of eCom experience. -ProfitMetrics collaborates with thousands of eCommerce businesses and agencies globally.
Wes has over 8 years paid media experience across agency and client side. He is a columnist at Campaign Magazine and recently spoke at SMX Advanced.
We’re a demanding bunch!
We're digital heavyweights who demand: More of the data, more of the platforms, more of the creative and more for our clients
