About this event
Google recently introduced several new product feed attributes designed specifically for AI-powered search experiences such as Gemini and AI Mode. These attributes provide Google with additional context about your products through fields such as question_and_answer, related_product, document_link and popularity_rank.
At Taskforce, we've spent the past few weeks researching these opportunities and testing how they can be used to gain an early adopter advantage. One attribute in particular caught our attention: question_and_answer. As search behaviour becomes increasingly conversational, providing Google with structured answers to product-related questions could become a powerful addition to your feed strategy.
During Taskforce Talks #10, Quint van der Meer will explain these new attributes, share our early findings, demonstrate the automated workflow he built to generate product FAQs at scale and walk through the first test results we've seen so far.
Whether you're responsible for product feeds, Shopping campaigns or Performance Max, this session will help you understand what's coming next and how to prepare for it.
Taskforce
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