Session 1 - Digital Marketing Basics - How Your Website, Social Media, and AI Search All Work Together

We’ll cover the importance of each segment of online marketing - your website, branding, search engine optimization (including Local SEO), social media marketing, Google Business Profile (GBP), and Artificial Intelligence (AI) search bots.

Key Topics Covered -

• The importance of a well-functioning website
• How to use social media for brand exposure
• How the AI Answer Engines have changed how people search

Attendee Takeaway - You will have a greater understanding of the major aspects of today’s digital marketing and begin to see how you can implement it to effectively promote your business.

Presenter: Giselle Aguiar - Founder of AZ Social Media Wiz

Event Info: 03/16/2026 3:00 to 5:00 PM

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