Longevity may be the most talked-about space in supplements, but the data is telling a very different story. While consumer curiosity around ingredients like NAD+ continues to rise, purchase intent is declining, skepticism is increasing, and the gap between scientific promise and real-world impact is becoming harder to ignore.
In this session, we’ll break down what’s actually happening beneath the surface of the longevity category, using real consumer behavior, clinical landscape analysis, and competitive data. More importantly, we’ll move beyond the critique and show where the next wave of opportunity is emerging, including concept formulations and positioning strategies built around what consumers are actually responding to today.
What You’ll Learn...
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The Longevity Disconnect: Why interest in longevity ingredients is rising, while purchasing behavior is declining, and what that signals about the maturity of the consumer.
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Where the Hype Is Breaking Down: The specific ingredients, claims, and narratives that are losing credibility, and how consumer sentiment is shifting in real time.
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The New Consumer Mindset: How today’s longevity consumer is thinking differently, from “anti-aging” to more tangible, immediate, and personalized outcomes.
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What’s Actually Working Now: The ingredients, benefit spaces, and product formats that are still gaining traction, and why they resonate.
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White Space Opportunities: Where brands can win next, including underdeveloped benefit areas, smarter positioning angles, and gaps in the current market.
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Concept Formulations Built on Real Data: Example product concepts and ingredient stacks designed around emerging demand, not outdated narratives.
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How to Build Credible Longevity Products Going Forward: A practical framework for aligning science, consumer belief, and commercial viability.
Who Should Attend...
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Product Development Leaders: Looking to build longevity products that are grounded in real demand, not outdated hype cycles.
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Brand Leaders & Innovation Teams: Seeking to reposition existing products or identify new growth platforms within the longevity space.
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Ingredient Suppliers & Commercial Teams: Wanting to understand where their ingredients truly fit in a shifting market, and how to align with credible use cases.
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Marketing & Strategy Teams: Responsible for translating complex science into messaging that resonates with today’s more skeptical, informed consumer.
