A Fireside Chat with Pepsi Lipton

Consumer Centricity in Action: A Fireside Chat with Pepsi Lipton

Centering business decisions around consumer wants and needs is a priority for most companies today, but what exactly does that look like in practice? And what concrete steps can you take to ensure that the whole organization stays close to consumers?

In this interview, Neil Macfarlane, European Insights Director at Pepsi Lipton, and Thor Olof Philogène, Stravito CEO and Co-founder discuss how to turn consumer-centric vision into action.

Register today to get tips on:

· How to get stakeholders across the organization closer to consumers

· How to democratize insights quickly and effectively

· How to choose the right technology for your team

About the speakers: 

Neil Macfarlane - European Insights Director at Pepsi Lipton

Neil Macfarlane is a senior Insights professional with over 20 years' experience working with leading FMCG brands on both agency and client-side. He's currently the European Insights Director at Pepsi Lipton and has previously held roles with PepsiCo, Premier Foods and Danone among others. Neil is passionate about brands, branding and using consumer segmentation to benefit both consumers and business.

Thor Olof Philogène - CEO & CO-founder Stravito

Thor Olof Philogène is the CEO and co-founder of Stravito, an AI-powered knowledge management system for market research and insights with clients such as Electrolux, Carlsberg and Danone. Before Stravito, Thor was the Chief Revenue Officer at fintech company iZettle, which was since acquired by Paypal.

Tania Poelmann- Enterprise Business Development Manager at Stravito

Tania Poelmann is an Enterprise Business Development Manager at Stravito, where she helps some of the world’s largest enterprises create more value from better insights management. Prior to joining Stravito, Tania worked in Marketing at Advidi. Tania holds a B.A from Amsterdam University College.