About this event
In this interview, Stravito CEO and co-founder Thor Olof Philogène speaks with Edwin Taborda, Global Marketing Director Capabilities and Insights at Electrolux about their inspiring journey towards finally “knowing what they know”. Edwin will share his experiences and learnings from leading a global initiative to centralize knowledge and create new habits that encourage the sharing of knowledge and insights around a 100-year-old company.
They’ll discuss:
● how global enterprises need to empower their employees with easy access to consumer insights
● concrete tips for getting the entire organization onboard with a new insights tech initiative.
● ideas for how to solve common challenges faced by insights teams.
Stravito is the Insights Intelligence Platform global brands trust to turn their existing knowledge into better commercial decisions.