About this event
How to use personas for better marketing
Personas often live in silos. One of the biggest challenges facing persona creation is getting them into the business strategy. Learn actionable ways to start making use of personas today.
In this webinar, you'll learn:
- Identify personas your organization needs
- Decide which type of data to use
- Present personas in your organization and evangelize their use
The webinar will last about 45 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It's a place for discussions about marketing, growth and optimization.
Hosted by
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Guest speaker
Stefania Mereu Head of UX @ PearsonSM G
Stefania is a UX Data Scientist, Strategist & Evangelist. She is director of user experience at Pearson. Before then, she was Sr. Quantitative UX Researcher at Express Scripts and Vice President of Research at Vast, a medium size startup that raised $14 million last year. Previously, she worked as a Statistician and Human Factors Engineer at the Federal Aviation Administration and as a researcher at University of Illinois at Urbana-Champaign. She also served as a consultant for Fortune 500 companies, including Southwest Airlines, USAA and Google.
