Midyear Ad Grant Audit: What We Find in Underperforming Accounts

If your Ad Grant is running but not driving the results you expected, this session will help you find the gaps worth fixing first.

When results feel inconsistent, underwhelming, or hard to explain, there are usually hidden issues worth checking.

We’ll walk through what we look for when auditing underperforming Ad Grant accounts, where performance most often breaks down, and what to fix before fall and year-end campaigns ramp up.

✅ What you'll learn:

• The key areas we review during an Ad Grant audit
• How to spot account red flags before they cost you results
• Why some campaigns drive traffic, but few meaningful actions
• Where conversion tracking and missed opportunities tend to hide
• What to prioritize now before fall and year-end campaigns ramp up

📆 Free to join. Spots are limited. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.