Midyear Ad Grant Checkup: What to Fix Before Fall Campaigns

If your nonprofit is planning fall fundraising, events, volunteer pushes, or year-end campaigns, now is the time to ensure your Google Ad Grant is ready to support them.

In this session, we’ll cover the midyear fixes that can help improve account health, reduce wasted clicks, and create a stronger foundation for the campaigns that matter most later in the year.

✅ What we’ll cover:

• How to assess your Ad Grant account health before fall campaigns begin.
• What to pause, refresh, or fix based on midyear performance.
• How to clean up tracking, keywords, search terms, and landing pages.
• How to reduce wasted clicks and improve campaign relevance.
• How to prepare for fall fundraising, events, awareness, and year-end goals.

📆 Free to join. Spots are limited. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.