Low Ad Grant spend? Tactics for Animal Welfare Nonprofits

Low Ad Grant spend doesn’t always mean low demand. So what’s getting in the way?

We’ll break down the most common reasons animal welfare nonprofits see low spend and what successful accounts do differently to drive meaningful conversions. In a sector driven by urgency and visibility, under-spending limits real outcomes like adoptions, donations, and foster sign-ups. The discussion focuses on intent, structure, and signals that tell Google your ads deserve to run. Join us to make your grant work where it counts.

📆 Register now! Limited spots available. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

What we'll discuss:

• Why Ad Grant spend stalls even when demand exists
• How Google decides when nonprofit ads deserve visibility
• Where intent and relevance break down in animal welfare accounts
• Why spend is a symptom and meaningful outcomes matter more
• How successful animal welfare accounts unlock sustainable delivery

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.