Get Spec’d Earlier: The Manufacturer’s Guide to the AEC Funnel

AEC specifiers don’t buy like traditional customers — and that’s why building product manufacturers struggle to generate measurable digital ROI. 

In this on-demand webinar, CADdetails breaks down the AEC marketing funnel, the specifier’s journey, and exactly when AEC professionals begin searching for products — so manufacturers can show up early, influence specs, and stay visible across search engines and AI. 

You’ll walk away with a clear strategy for: 

• aligning your marketing to how AEC professionals actually select products, 
• improving visibility through SEO + AEO (AI-driven discovery), 
• building an omnichannel system that supports long-term specification wins, 
• and implementing quick, low-lift improvements (including AI visibility steps like schema markup and llm.txt files).  

Who it’s for: Marketing teams at building product or building material manufacturers (especially lean teams with limited niche support).