About this event
Search is entering a new phase.
AI-generated results, evolving search behavior, and increased automation are changing how people discover organizations online. For nonprofits, these changes raise important questions about visibility, traffic, and how supporters find you in the first place.
In this session, we’ll explore how these shifts affect Google Ads and the $10,000 Google Ad Grant, and where search advertising still creates opportunities to reach people actively looking for causes to support.
We’ll take a grounded look at what’s changing and how nonprofits can stay visible as search continues to evolve.
What we'll discuss:
- How AI-powered search results are changing how people discover nonprofits
- What AI Overviews may mean for nonprofit visibility in Google search
- Where Google Ads and the Ad Grant still capture high-intent searches
- Why some searches may send fewer clicks to nonprofit websites
- What nonprofit marketers should watch as AI-driven search evolves
- Ways nonprofits can stay visible as search behavior shifts
📆 Register now to save your spot. Recording included.
Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.
📢 About the speaker 📢
Malou De Gracia | Nonprofit Education Specialist at Getting Attention
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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.
Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.
In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.
Getting Attention
Expert Ad Grant ManagementGetting Attention is the #1 agency specializing in Google Grant management for nonprofits. We offer expert advice and account management services to help nonprofits maximize their $10,000 monthly Google Ad Grant to reach new audiences.
