Selling in the Digital World: The Evolution of the Sales Tech Stack

Wednesday, April 7 | 12:30 PM ET

The sports industry looks different in 2021, with franchises relying more than ever on tools and technologies to empower their teams to sell, communicate, and win in the digital world. Organizations looking to position themselves as leaders in the fast-paced world of sports must keep pace with this evolution to stay relevant and competitive. Learn from team executives across multiple pro leagues about how they’re using their tech stacks to drive more wins.

Featured Speakers (Additional speakers to be announced)

Christy Grady-Murray is EVP of Business Development for Sportsdigita, a sports technology firm that specializes in helping professional, collegiate, and e-sports teams create winning sales presentations to drive sponsorship, premium and ticketing revenue. Prior to joining Sportsdigita, Christy served in sales and executive leadership roles with Kroenke Sports & Entertainment, the Seattle Seahawks and Seattle Sounders FC.

Jana Holden is a hockey-loving Canadian who was raised in Minnesota. After several sports & entertainment internships and a few temporary ticketing roles, Jana landed a full-time role on the sponsorship activation team with Kroenke Sports & Entertainment (KSE). Jana now works as KSE’s Director of Partnership Activation, overseeing sponsorship activation for the Denver Nuggets, Colorado Avalanche, Colorado Mammoth and Ball Arena. She currently resides in Littleton, Colorado with her husband, 2-year old daughter and Golden Retriever.

Lisa Young will enter her 16th season with the Seahawks as the Managing Director of Corporate Partnerships. In her role, Lisa oversees the department sales and activations, responsible for new and renewal business, as well as strategic development and deployment of marketing assets ranging from promotional events and gameday execution, to integrated digital and social media campaigns and unique in-market retail promotions; along with the day-to-day management of the organization's key business relationships.

Registration is free. All registrants will receive a link to watch the recording once the session concludes.

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