Insights with Heart: The Power of Storytelling in Research

Even the most compelling insights can go unnoticed if they’re trapped in slides, emails, or silos. 

The problem isn’t the data, it’s the delivery. 

To create real impact, researchers must become storytellers, translating evidence into narratives that drive action.

Join Greenbook, the British Heart Foundation’s Rebecca Ballantyne, and Bulbshare’s Melanie Wiles and Sue Lerena for a deep dive into the art (and strategy) of storytelling in research. You’ll learn how to build stories that land with stakeholders, travel across departments, and inspire the kinds of decisions your data was always meant to support.

Whether you're trying to inspire innovation, inform strategy, or win hearts and minds, this session will help you turn data into stories that go the distance.

What You’ll Learn:

• Techniques to communicate research findings in ways that spark curiosity, empathy, and attention.
• How storytelling can help your work live on in campaigns, decisions, and culture, not just slide decks.
• How to preserve the integrity of your data while presenting it in ways that feel human and engaging.