Winning The Client Experience: How Paid Media Drives Financial Decisions

Financial journeys aren’t linear. People research, compare, hesitate, and loop back before taking action. Paid media wins or loses in the sticky long buying cycles of clients.

Too many campaigns focus on awareness and conversion, but the real influence happens in between, when people are undecided and looking for reasons to trust you.

In this session, we’ll show you how to use paid media highlighting channels like PMax and LinkedIn to build trust, guide choices, and prove impact when the path to conversion is anything but straightforward.

What you’ll learn:

• How to build trust and authority with compliant creative
• How to influence long, complex journeys with smarter paid strategies
• How to measure what actually moves the needle, not just what gets the last click

Join the conversation:

We will use polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.

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