After Prime Day: Turning Performance Data into Profitable Amazon Growth

After Prime Day: Turning Performance Data into Profitable Amazon Growth

Prime Day hands established Amazon brands a concentrated read on shopper demand, traffic quality, advertising performance and product-level opportunity. But the spike isn't the win. The real commercial value comes after the event, when brands turn that data into sharper decisions on where to invest, what to defend and where margin is quietly leaking.

This session moves past treating Prime Day as a one-off trading peak. Instead, we'll look at how leading brands use post-event analysis to drive profitable growth, not just top-line revenue, across advertising, content, inventory, pricing and long-term planning.

Our panel will cover what to review once the dust settles, how to judge whether increased traffic and ad spend actually paid off, what DSP and audience data can reveal, and how to translate it all into clearer product priorities and a stronger margin strategy heading into Q4.

You'll come away able to:

• Read Prime Day performance beyond revenue, to traffic, conversion, TACOS and true profitability
• Decide where to scale, reduce or reallocate ad spend based on commercial return
• Use DSP and audience insight to shape your next move
• Build post-event learnings into a repeatable plan for Black Friday, Q4 and the next Prime Day

Your panel:

• Josh McNeice — Growth Director, Venture Forge
• Emma Pickard — Head of Seller Services, Venture Forge

Whether Prime Day left your brand with more traffic, more sales or more questions, this session will help you decide what to do next.

Spaces are limited. Reserve your place today.