PPWR: What the New EU Packaging Regulation Means for Your Business

The clock is ticking. 

On 12 August 2026, the EU Packaging and Packaging Waste Regulation (PPWR) becomes binding for companies across the EU. It replaces a 30-year-old directive and introduces far-reaching obligations: recyclability requirements, recycled content targets, restrictions on harmful substances, reuse and refill obligations, harmonised labelling, and mandatory extended producer responsibility (EPR) registration. 

Every company placing packaging on the EU market is in scope. No SME exemption. No grace period. 

What we'll cover?

• Core obligations: recyclability, recycled content, PFAS restrictions, reuse, and labelling.
• Key PPWR deadlines: from August 2026 to 2030 and beyond 
• Who needs to comply: understanding the roles of manufacturer, producer, importer, and distributor 
• The Declaration of Conformity: what it is, what it must contain, and how to prepare it 
• Extended Producer Responsibility: registration, fees, and national implementation 
• The real impact on your business: operational changes, cost implications, supply chain requirements, and the consequences of non-compliance 
• Live Q&A 

Who should attend? 

Compliance and legal teams, packaging and product managers, sustainability leads, supply chain and procurement professionals, manufacturers, importers, and brand owners.