Designing relevance in Telco

Falling prices and rising technical performance have become the new normal in the Telco industry. Even for premium providers, purchasing decisions are increasingly driven by price, putting traditional quality- and service-based differentiation under pressure. In a market where everyone delivers “more”, standing out is becoming harder than ever.

At the same time, the long-standing “more is more” logic is losing its impact. When technical performance no longer creates meaningful perceived value, Telco brands are forced to confront a critical question: where does differentiation actually come from in a fully saturated market?

In this live, 30-minute webinar with Q&A, we’ll explore the strategic options emerging beyond pure performance competition, from diversification outside the core business to new approaches to loyalty that go beyond retention mechanics. Join Tim Heeb from Swisscom and Manyone’s Guido Woska to unpack what works, what doesn’t, and what these shifts mean for Telco brands aiming to defend relevance, value, and premium positioning in the years ahead.