About this event
The number of organisations that have social listening teams is growing, which is great to see, but do we always agree with how they’re set up?
A lot of us inherit the processes and practices that have been built by predecessors, or sometimes by other teams entirely, but they might not be right for getting the insights you need. And even those of you who have been able to build your team from scratch, we’re sure there are things you’d go back and do differently if you had the chance.
So…let’s pretend that you do.
If you could build your dream social listening team, how would it look? Join our panel of social intelligence experts as they draw on their own experiences to discuss the absolute must-have’s, the definitely-not’s and the hadn’t-thought-of-that’s of building a modern social listening team.
During this webinar, we’ll discuss:
✅What roles to include in the dream social listening team?
✅What types of projects should you be aiming for?
✅How would it integrate with the rest of the organisation?
✅How to build the best tech stack
✅How would you get buy-in?
Hosted by
-
Team member
Jillian Ney Founder @ The Social Intelligence LabT
-
Guest speaker
Dave Cooper Sr. Social Listening Analyst @ WorkdayG
Dave Cooper leads the Social Intelligence function at Workday, where he's been since 2018. A 2022 Social Intelligence Lab certification graduate, Dave operates under the mantra: "The data is only as useful as it is impactful," focusing on delivering actionable insights to stakeholders. His unconventional career path, spanning music production for Def Jam to project management (PMP certified) before finding his passion in data analysis and Social Listening, brings a unique perspective to the field. Outside of the data world, his passions include a lifelong love of sports (with a history of D1 water polo at UC Davis), cheering on his beloved Golden State Warriors, playing guitar, creating music for his wife, video games, exploring the culinary scene, and embracing his role as a "funcle."
-
Guest speaker
Scott Parker CEO @ Social FactorG
As CEO of Social Factor, Scott Parker leads an agency dedicated to turning digital chaos into human connection for enterprise social media teams. Social Factor enhances operational efficiency by delivering expert guidance in Governance, Strategy, Technology, Engagement, and Intelligence, ensuring clients receive maximum social media value.
The Social Intelligence Lab
Advancing the value of social and internet data as a source of insight.We are a global community dedicated to advancing the value of social and internet data as a source of insight.
