About this event
Performance marketing (and digital marketing in general) is going through fundamental changes.
- The early mover advantage of having a better tool stack: gone because literally everybody is using them
- The ability to track ("stalk") individual buyers online: gone because of the new era of online privacy
This has profound implications on your strategy, channel mix, but also on how you measure and report on marketing ROI to C-level.
So what comes next? In this webinar, Ruben Ceuppens, associate director at FINN and Raf Weverbergh, managing partner, discuss the road ahead for performance and digital marketing. We will discuss:
- The impact of privacy on performance marketing
- How to know when your digital and performance marketing are hitting a ceiling
- What digital marketing will (need to) look like to be successful
- How marketers can learn how to measure and report their success in this new era
The webinar is free.
Hosted by
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Team member
Raf Weverbergh Managing Partner @ FINNT
Communication strategist and managing partner of FINN, an award-winning agency in Brussels.
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Guest speaker
Ruben Ceuppens Associate Director Digital & Content @ FINNG
I'm a digital and content marketing veteran, with almost 20 years of experience working as a strategist in marketing agencies. Today I work with FINN clients to build brands through integrated communication campaigns.
FINN
A strategic communication agency in Brussels"A story is the first version of tomorrow"
Our purpose: to use our communication skills to help our clients create a better, more interesting version of tomorrow.
Because even the best ideas - especially the best ideas - need all the help they can get to find supporters.
