From culture to cabin: Building brand through experience

Brand experience isn’t just what the world sees – it’s a mirror of what’s happening inside the organization. This is especially true in aviation, an industry defined by complexity, pressure, and constant motion.

In this live webinar, Kate McElroy, Global Managing Partner at Manyone, and Clemens Strauss, VP of Customer Experience at Eurowings, will unpack how to connect customer experience and internal culture to create brand impact.

They’ll dive into how employee experience (EX) and customer experience (CX) combine to create a powerful brand experience (BX). From measuring engagement to shaping real-world service interactions, they will explore how employee experience directly impacts business outcomes. Expect practical insights, real examples, and a behind-the-scenes look at how Eurowings brings its brand to life through its people.

Lessons for every industry

If it works in aviation, it can work anywhere. With distributed teams, emotional pressure, and zero margin for error, the airline industry offers powerful lessons for any business navigating complexity. No matter what industry you’re in, you’ll leave with strategies for creating more connected, empowered teams and more resonant customer experiences.

Key takeaways

• How to align employee and customer experience to build a stronger brand from the inside out
• Practical methods for measuring experience and linking it directly to business performance
• Actionable strategies from aviation that can be applied across complex industries