About this event
Donor retention and lifetime value are two critical metrics for long-term fundraising success, yet many organizations struggle to optimize them. In this session, we’ll discuss actionable insights from Virtuous’ 2025 Benchmark Report, hone in on donor retention and lifetime value, and explore how workplace giving programs (matching gifts, payroll giving, volunteer grants, and more) can boost these key metrics.
Join us for this live session, and leave with:
- An understanding of industry trends and key metrics based on new data from 570+ nonprofit organizations
- Deeper insight on donor retention, lifetime value, and the workplace giving connection
- Practical strategies for integrating workplace giving into your fundraising strategy to create stronger, more sustainable relationships with supporters
Register now to secure your spot!
Hosted by
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Team member
Madison Jones Partnerships Success SpecialistT
Double the Donation is committed to closing the billion dollar gap that exists between nonprofit organizations and corporate giving programs to help do more good.
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Guest speaker
Carly Berna VP of Marketing and Fundraiser @ VirtuousG
Carly Berna is VP of Marketing and Fundraiser in Residence at Virtuous. Carly was previously Chief Marketing and Development Officer at JVMI, a large non-profit, where she served for over 10 years. Carly earned her MBA from Pepperdine University and served as an adjunct faculty member at the Pepperdine Graziadio Business School, teaching marketing courses. She co-hosts two podcasts, Purpose & Profit and The Responsive Lab.
Double the Donation
The industry leader in matching gift automationDouble the Donation is the leading provider of matching gift automation to fundraising organizations. Double the Donation integrates seamlessly with fundraising platforms to increase revenue. DTD also specializes in industry research and resources to aid in nonprofit success.
