About this event
AI-generated content is everywhere. Social media reach is shrinking. Independent creators are competing for the same attention your newsroom relies on.
In this environment, one-off visits won’t sustain growth. To thrive, you need a community that returns on purpose.
On March 25, we’ll show you how to combine Community-Generated Content (CGC) with push notifications and on-site messaging to create a practical, self-sustaining engagement loop.
During this session, you will learn:
- ways to embed CGC into your daily publishing workflow — not as a campaign, but as an ongoing growth lever.
- how to create intentional return moments tied to reader behaviour and contribution using push notifications and on-site messaging.
- and clear, applicable ideas you can implement across editorial, audience, and product teams to strengthen direct reader relationships.
This webinar is designed for publishers, editors, journalists, and newsroom managers focused on building long-term audience engagement.
Join us and discover how to turn casual readers into loyal return visitors.
Hosted by
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External speaker
Francesca Dumas Co-Founder @ ContriblyE
Francesca Dumas is Co-Founder of Contribly and an audience strategy specialist who helps publishers build direct, lasting relationships with their readers. She works alongside editorial teams to design simple, repeatable ways to turn passive audiences into regular participants — creating habits that drive loyalty, first-party data, and consistent return visits. Her work spans newsrooms across Europe and beyond, where these approaches are delivering measurable growth beyond one-off traffic spikes. In this session, Francesca will share the practical strategies and real examples behind those results.
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Team member
Przemek Cymerkiewicz Key Account Manager @ PushPushGoT
Przemek Cymerkiewicz is Key Account Manager and Team Leader at PushPushGo. He helps publishers and e‑commerce brands boost engagement and retention through web and mobile push notifications, focusing on data-driven strategies and measurable results.
Vercom S.A
CPaaS platforms with a focus on bringing new scale to communication!Since 2005, we have been developing global cloud communications platforms (CPaaS) that empower companies to build and grow lasting relationships with their audiences across multiple communication channels: email, SMS, Push, and instant messages (OTT).
